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Green Marketing Myopia
Greenopolis PartnerGreenopolis Founder

Category: Corporate Sustainability
Academic Level: Corporate
Type of Resource: Research Papers
Publisher: Environment: Science and Policy for Sustainable Development
Published Date: Jun 2006

Ways to improve consumer appeal for environmentally preferable products.

Written by Jacquelyn A. Ottman, Edwin R. Stafford and Cathy L. Hartman 

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