Tesla Motors announced a new version of their iconic roadster last week which will debut along side two new stores in Copenhagen, Denmark, and Newport Beach, California.

The rapid update to version 2.5 of their now world famous Roadster shows just how commited Telsa is to customer feedback and just how agile the automaker is. The improvements are both in design and technology, including improved seat comfort, touch screen navigation and a rear diffuser.

"Although development of the Model S is our main focus, this shows that we still care a great deal about improving the Tesla Roadster," said Tesla CEO Elon Musk. "These improvements are a direct result of customer feedback and come only a year after release of Roadster 2.0, showing an exceptionally rapid pace of innovation. Where feasible, we will also offer existing customers the ability to purchase the upgrades now available in version 2.5."

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