Consumers Want More Eco-Labeling for Electronics

Mon, 01 Dec 2008 06:30:03 -0500

Consumers want electronics makers to provide more details on the environmental performance of their products, both on packaging and online, according to a new survey.
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Office Depot Ups Standards for Green Book Catalog

Wed, 26 Nov 2008 10:58:34 -0500

Nov. 26, 2008 - Office Depot has bumped up the environmental performance requirements for products featured in its annual Green Book catalog, including only products that contain at least 30% post consumer and 50% total recycled content.
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Clorox Launches "Save the Frogs" Campaign

Tue, 25 Nov 2008 11:26:48 -0500

Nov. 25, 2008 - Clorox, whose namesake bleach is apparently used to battle a frog-killing fungus, has partnered with Animal Planet to produce a documentary on the world's endangered amphibian populations. » read more

Johnson Controls Website Helps Consumers Live Greener

Thu, 20 Nov 2008 11:57:38 -0500

Nov. 20, 2008 - Johnson Controls has teamed up with the Natural Resources Defense Council to launch an interactive online tool to educate consumers on reducing their environmental footprint. » read more

Are Socially Responsible Brands Recession-Proof?

Wed, 19 Nov 2008 13:36:00 -0500

Nov. 19, 2008 - Nearly seven in ten consumers say they would remain loyal to a brand during a recession if it supports a good cause, according to Edelman's latest GoodPurpose survey of consumers worldwide.
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Dell Earns Energy Star 5.0 for Desktops, Notebooks

Wed, 19 Nov 2008 12:41:47 -0500

Nov. 19, 2008 - Select Dell products have qualified for the new Energy Star 5.0 rating more than seven months before a deadline set by the U.S. Environmental Protection Agency.
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NBC's Green Week Brought to You by Subaru

Wed, 19 Nov 2008 08:47:37 -0500

Nov. 19, 2008 - Subaru is the lead sponsor of NBC's second-annual Green Week, the Peacock's blitz of green-themed programming, which kicked off this past Sunday and will wrap Nov. 22.
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Survey: Consumers Won't Pay for Climate Change

Tue, 18 Nov 2008 10:25:19 -0500

Nov. 18, 2008 - One in two U.S. consumers say they feel a personal responsibility to make more climate-friendly choices - but they want the makers of polluting products to pick up the tab, according to a new survey. » read more

Can Big Business Buy Green Credibility?

Mon, 17 Nov 2008 17:00:00 -0500

Nov. 17, 2008 - A new Marc Gunther column for Fortune magazine takes a hard look at the potentially too-cozy relationships between large companies and the environmental groups they help fund.
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Green-Marketing Microsites a Smart Move, Survey Suggests

Fri, 14 Nov 2008 10:04:29 -0500

Nov. 14, 2008 - Consumers are as likely to find green product information online as they are to rely on traditional media, according to a new Yahoo survey.
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