Corporate Social Responsibility Press Release
provided by 
8.18.2008 - 02:21pm ET
News from:
IBM
A Measured Approach to Going Green...IBM "Green Sigma(TM)"
Consulting Offering to Help Clients Reduce Energy and Water Usage
(CSRwire) SOMERS, NY -- (MARKET WIRE) - August, 18, 2008 - A new IBM (NYSE: IBM)
consulting offering can help clients lower their environmental impact,
increase efficiency and reduce costs by applying Lean Six Sigma principles
to energy and water usage throughout their operations.
"There's a fundamental truth to understanding and improving any aspect of
a company's performance -- if you can't measure it, you can't manage it."
said Dave Lubowe, global leader of IBM's operations strategy consulting
practice. "This applies as much to a company's energy and water
consumption as it does to anything else, and our new offering can help
clients apply this principle to make their businesses greener."
IBM's Green Sigma(TM) consulting offering is based on Lean Six Sigma, a
business strategy for carefully analyzing operations to improve overall
efficiency, lower costs, increase quality, and add, change or eliminate
activities and processes to improve overall performance.
This new offering applies these principles wherever energy and water are
used throughout a client's operations -- transportation systems,
datacenters and IT systems, manufacturing and distribution centers, office
facilities, retail space, research and development sites, etc.
The constraints and costs of energy and water usage are rising at an
accelerating rate, with a significant impact on business operations and
financial performance. In addition, companies are coming under increasing
pressure from governments, advocacy groups, investors, prospective
employees, and consumers to make their operations, products and services
more socially responsible, particularly regarding the environment.
IBM's own conservation efforts have saved 4.6 billion kWh of electricity
and $310 million in costs, and avoided over three million metric tons of
CO2 emissions since 1990. The company's work-at-home program for employees
saves roughly eight million gallons of gasoline annually.
Combining IBM's experience with energy efficiency and carbon reduction,
measurement and management dashboards, Lean Six Sigma processes and
corporate social responsibility consulting, Green Sigma(TM) allows clients
to apply this strategy to their operations and environmental practices
to: - Manage and reduce carbon output and water inefficiencies;
Reduce energy and water usage, and associated costs; Use advanced
analytical techniques to establish ongoing carbon footprint and water
management practices; Increase profit through activities such as carbon
trading.
Business leaders acknowledge the advantages that come from
proactively addressing corporate social responsibility issues like green.
An IBM global CSR survey of more than 250 c-suite executives showed that
68 percent of them already are focusing on CSR activities to create new
revenue streams and 54 percent believe CSR gives them a competitive
advantage. Additionally IBM's biennial global survey of more than 1,100
CEOs showed that the majority of them plan to increase their investments
in CSR by 25 percent over the next three years.
Companies can ensure they are investing in the right CSR activities and
processes by using IBM's consulting offerings like Green Sigma(TM), which
consists of a five-phase approach to a client's operations and
environmental practices:- Establish key performance indicators
defined and tailored to the client's operational environment, industry and
business. Activities include building key process indicator sets for carbon
and water, including regulatory and stakeholder requirements;
- Identify areas where activities and practices should be measured.
This can include developing a facilities management plan and determining
where to use sensors to collect information for analysis;
- Use a Carbon and Water Management Dashboard system to monitor key
performance indicators and analyze performance data. This can be linked to
other systems to help initiate processes such as carbon trading;
- Apply Green Sigma(TM) statistical tools and techniques to analyze and
improve processes to reduce energy usage, carbon emissions and water
inefficiencies;
Create ongoing optimization of processes and key performance indicators
through the Carbon and Water Management Dashboard, and identifying new
areas where improvements can be made. For more information about CSR,
you can access IBM's global survey of more than 250 senior executives from
around the world at:
www.ibm.com/gbs/csrstudy. To
read IBM's CEO study, go here:
http://www-935.ibm.com/services/us/gbs/bus/html/ceostudy2008.html
To learn more about IBM's operations strategy consulting offerings, go
to:
http://www-935.ibm.com/services/us/index.wss/offerfamily/gbs/a1029387
For a demo of the Green Sigma(TM) monitoring dashboard go to:
http://www.ibm.com/press/attachments/IBM_Green_Sigma_Energy_Monitoring
_Dashboard.exe
For more information please contact:
Jay Cadmus , IBM Media Relations 914-766-2326 203-948-2351
www.ibm.com
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Environment and Clean Technology
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