AT&T Marks 10th Anniversary of Telecoms Sans Frontieres at Belgium Grand Prix

Corporate Social Responsibility Press Release

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9.03.2008 - 09:58am ET

AT&T Marks 10th Anniversary of Telecoms Sans Frontieres at Belgium Grand Prix

TSF Branding to Appear on AT&T Williams Race Car during Formula 1 Weekend to Highlight Milestone for Charity Supported by AT&T

(CSRwire) SPA, Belgium, Sept. 3 /PRNewswire-FirstCall/ -- AT&T Inc. (NYSE: T) today announced that it would mark the 10th anniversary of the global charity Telecoms Sans Frontieres (TSF), the first humanitarian organization specialised in providing emergency telecommunications, through the placement of the charity's logo on the AT&T Williams race car of Kazuki Nakajima during the Belgium Grand Prix weekend. AT&T has supported TSF since 2003 through an annual contribution to the French based organisation and this initiative recognizes the continuing global support for TSF by AT&T.

The TSF logo, underlined by the AT&T tag line "Delivered by AT&T" will appear on the headrest of Kazuki's Williams-Toyota FW30 in a special one-off initiative by AT&T, the title sponsor for the Formula One team.

The presence of the TSF logo will provide the charity with an opportunity to raise its profile on a global basis during the race weekend both with the estimated 100,000 visitors expected to attend the Spa Francorchamps circuit, and by the exposure the opportunity to the estimated worldwide television audience of 300 million people.

Commenting on the opportunity to raise the charity profile Lloyd Salvage, AT&T's Vice President for Global Segment Marketing said: "As a global business AT&T is committed to supporting the communities where we work around the world. Our long-standing and continuing support of TSF reflects this commitment and we are delighted to raise the profile of TSF and to highlight the extraordinary work they do in the most difficult of circumstances. TSF is a leader in using advanced communications technology to bring humanitarian support to those who most need it and for AT&T, a company whose vision is to 'Connect people with their world everywhere they live and work and do it better than anyone else' we can only applaud their dedication and drive and shared values."

Monique Lanne-Petit, Director and co-founder of TSF welcomed this unique opportunity provided by AT&T. "We have had a long standing and positive relationship with AT&T. Support from a global organisation like AT&T is very important for TSF in our mission to leverage communications technology for those in real need. After ten years of operations -- and with a relationship of five years with AT&T -- this chance to raise our profile on a global basis is a fantastic opportunity."

Today TSF plays a key role in strengthening coordination and communication by deploying telecommunications centres within 24 hours of an emergency. These centres offer broadband Internet access, voice communications, fax lines and all the IT equipment needed for a field office. To do its work TSF uses highly portable and light satellite terminals deployable within minutes with a worldwide coverage -- and teams in TSF's three regional bases are on call 24 hours a day, 7 days a week.

Since its creation in 1998, TSF deployed to over 50 countries and assisted almost 500 relief organisations and millions of victims. In 2007 alone, TSF responded to 10 emergencies worldwide and more recently was deployed to Myanmar in June in response of Cyclone Nargis which killed 220,000 people and affected over 2 million.

If you would like to learn more about AT&T's technical partnership with Williams F1 please have a look at http://www.att.com/attwilliams.

About Philanthropy at AT&T
AT&T Inc. (NYSE: T) is committed to advancing education, strengthening communities and improving lives. Through its philanthropic initiatives and partnerships, AT&T supports projects that create learning opportunities; promote academic and economic achievement; and address community needs. In 2007, AT&T contributed more than $164 million through corporate-, employee- and AT&T Foundation-giving programs. AT&T and the AT&T Foundation, the corporate philanthropy organization of AT&T, combine more than $1.9 billion of historic charitable commitment to communities across the country.

About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

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