'Be An Earthkeeper Hero' Video Contest Encourages People to Showcase Their Eco-Actions on YouTube & Changents.Com

Corporate Social Responsibility Press Release

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6.27.2008 - 01:54pm ET

'Be An Earthkeeper Hero' Video Contest Encourages People to Showcase Their Eco-Actions on YouTube & Changents.Com

Winner to receive Timberland(R) gear and a $5,000 cash prize

(CSRwire) STRATHAM, N.H., June 27 /PRNewswire-FirstCall/ -- Do you enjoy the virtues of public transportation rather than driving a Hummer to work everyday? Do you turn off the tap water when brushing your teeth rather than let it run while you stare in the mirror? Believe it or not, those eco-conscious choices make you an Earthkeeper. If you'd like to join a "movement" of people like you who care about the environment, all you have to do is make a compelling video of your eco-friendly actions and submit it to www.earthkeeper.com/youtube by July 26. If you do, you could win some really cool Earthkeeper(TM) products. And, if you qualify for the grand prize, you could also win up to $5,000 for your own environmental cause. But that's not all! As part of the grand prize you could be featured in a 2009 Timberland Earthkeeper advertising campaign.

"The 'Be An Earthkeeper Hero' video contest is the perfect platform for environmentally engaged individuals to use the power of YouTube videos to showcase their efforts and commitments to environmental stewardship," said Margaret Morey-Reuner, Timberland's Senior Manager of Values Marketing. "Whether it's humorous, informative or truly motivating, one video can inspire a thousand positive actions on behalf of the environment, and that's what Earthkeepers is all about."

How to Be an Earthkeepers Hero:

Following are three easy steps you can take to become an Earthkeeper and win a prize for your video:
1. Download the Earthkeepers Hero video kit at http://www.earthkeeper.com/logo. Please keep your video under three minutes and submit by July 26, 2008.
2. Use the official Earthkeepers logo somewhere in your video.
3. Base your eco-video concept on humor, unique Earthkeeping ideas or a message that really motivates and engages.

Calling all Earthkeepers Prizing:

One Earthkeeper will win a Grand Prize of $5,000 cash for their movement or cause and $500 worth of Timberland(R) gear. It also includes one full year to get a personal message out as an Earthkeepers Hero on the Earthkeepers online network including YouTube, Facebook, Earthkeeper.com and Timberland.com. Additionally, the winner may receive a featured spot in a Timberland ad next Spring.
Three Earthkeepers will each win First Prizes of $300 worth of Timberland(R) gear. One winner will be selected for each of the three video contest categories (funniest, most unique Earthkeeping idea, most motivating/engaging).

In order to be eligible to win the Grand Prize, entrants will have to create a movement by showcasing their Earthkeepers video using Changents.com -- an entire site dedicated to connecting social and environmental "agents of change" with people who want to support them.

The top 10 entrants with the most backing on http://www.changents.com/earthkeepers will be declared the Grand Prize finalists. Their videos will be the ones voted on by the YouTube community (from September 2-14, 2008). The video receiving the most votes will win the Grand Prize.

The winners will be announced the week of September 15, 2008.Official contest rules are available at http://www.earthkeeper.com/rules.

About Timberland
Timberland (NYSE: TBL) is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland(R), Timberland PRO(R), SmartWool(R), Timberland Boot Company(TM), Howies(R) and IPATH(R) brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. The company's products can be found in leading department and specialty stores as well as Timberland(R) retail stores throughout North America, Europe, Asia, Latin America, South Africa and the Middle East.Timberland's dedication to making quality products is matched by the company's commitment to "doing well and doing good" -- forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visit www.timberland.com.

CSRwire