 Nov. 25, 2008 - Cadbury has come up with a novel way to reduce the packaging for its chocolate eggs: it's done away with the box entirely.
The chocolate Eco-Egg, wrapped exclusively in foil, reduces the use of cardboard by 65% and PVC by about 78%, according to Cadbury.
The design has been recognized at this year’s Green Awards for Best Green Packaging for what judges say is the strong green message it portrays to consumers and the precedent it sets for competitors.
"We have set ourselves aggressive targets to reduce our seasonal packaging and it is critical that we take people with us on our green journey," says Jo Grice, giving and seasonal senior brand manager. "We are delighted that this award recognizes the work we have done to date and our goals for the future."
The Eco-Eggs have won the support of customers at the U.K. supermarket chain Tesco, as well as external stakeholders such as the Waste Reduction Awards Program (WRAP), according to Grice.
The Eco-Egg packaging design is part of Cadbury's commitment, unveiled in its latest sustainability report, to reduce standard packaging 10% and seasonal packaging 25% by 2020. |
