 Nov. 10, 2008 - Cadbury has posted its latest sustainability report in a new online format designed to make the information more easily accessible to company stakeholders.
Throughout the "Dear Cadbury" website, the company uses actual customer feedback to illustrate areas of commitment which include the environment, supplier and employee relations, and well-being.
By publishing the feedback, Cadbury is able to show how it is directly meeting the issues that affect its stakeholders.
"We love your chocolate but your packaging is unacceptable as you can only recycle the cardboard," says one letter. "You are the biggest chocolate manufacturer in Great Britain and you could make a difference," says another. In response to these letters, the website invites people to learn that Cadbury pledges to reduce packaging 10% and switch 60% of packaging over to biodegradable materials by 2010.
In 2007 Cadbury committed to an aggressive 50% absolute reduction in emissions by 2020 as part of its corporate wide sustainability program, called "Purple goes Green". So far the company reports a 3.6% reduction in carbon emissions to date with a 10% reduction predicted for 2010.
"Since our last review we've significantly
strengthened our sustainability agenda," says Alex Cole, Cadbury global corporate affairs director. "With Purple Goes Green and the Cadbury Cocoa Partnership we're responding to climate change and securing the future of our key ingredient cocoa. And we're investing accordingly, over £45 million ($71 million) in the case of the Cadbury Cocoa Partnership. It's all part of our belief that 'doing good is good for business' - a tradition which was started by the Cadbury family nearly 200 years ago, but which has never been more relevant than today."
To view Cadbury’s 2008 Sustainability Report, "Dear Cadbury," click here. |
