Corporate Social Responsibility Press Release
provided by 
9.03.2008 - 10:35am ET
News from:
Coca-Cola Enterprises
Coca-Cola Continues to Make the 2008 RNC One of the Greenest Political Conventions
(CSRwire) EAGAN, Minn., Sept. 3 /PRNewswire-FirstCall/ -- With the 2008 Republican
National Convention entering its second day, Coca-Cola (NYSE: CCE) has
provided the thousands of delegates, elected officials and members of the
media attending the convention with several opportunities to reduce, reuse
and recycle.
During Saturday night's media party, Coca-Cola provided 100 bottle-shaped
recycling bins to help collect thousands of empty bottles and cans along
the Minneapolis riverfront. The items collected were recycled at
Coca-Cola's facility in Eagan.
During the Convention, billboards posted along the freeways that
out-of-town guests are likely to traverse instruct Coke drinkers to
recycle their bottle. Coca-Cola will also provide bags, liners, and
recycling bins for material recovery. Across from the convention site
will sit a Coca-Cola Recycling Trailer, an interactive display created to
ensure Coke's commitment to closed loop recycling is conveyed to those who
stop by for a free sample. Once attendees have consumed their drinks,
dozens of Coca-Cola bottle-shaped recycling receptacles await with
messages about giving the can or bottle back. Hanging above the Minnesota
Science Museum Plaza, where giant museum exhibit signs usually hold court,
are four banners encouraging attendees to "Enjoy the Coke; Recycle the
Bottle."
Additionally, Coca-Cola will use energy-efficient coolers and vending
machines to supply beverages to Convention attendees and will deliver the
beverages on hybrid electric delivery trucks from the largest heavy-duty
hybrid electric delivery fleet in North America.
"By creating opportunities for delegates, media and other Convention
attendees to easily recycle their beverage containers, Coca-Cola Recycling
can help to ensure that we capture the packaging for beverages consumed at
the Convention," said John Burgess, president and chief executive officer,
Coca-Cola Recycling.
Midwest Coca-Cola Bottling Company, based in Eagan, is an operating unit
of Coca-Cola Enterprises, the world's largest marketer, distributor and
producer of Coca-Cola products. The company employs approximately 1,500
people in the state of Minnesota, including 1,000 at the Eagan facility.
Coca-Cola Enterprises is the world's largest marketer, distributor
and producer of bottled and canned liquid nonalcoholic refreshment. CCE
sells approximately 80 percent of The Coca-Cola Company's North American
volume and is the sole licensed bottler for products of The Coca-Cola
Company. For more information or to view our CRS Report, please visit http://www.cokecce.com.
For more information please contact:
Noelle Hawton
Coca-Cola Enterprises
+1-952-851-7205
+1-952-201-3940
www.cokecce.com
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