 Sept. 3, 2008 - Proof positive that the green-products market is heating up? Online auction house eBay has created a new e-commerce site specifically for ethically sourced and environmentally preferable products.
All products on Worldofgood.com by Ebay, ranging from coffee to jewelry, are given a nutritional label-like rating, allowing shoppers to see the social or environmental impact each purchase makes – whether it provides economic empowerment to people, conserves energy, supports animal species preservation, or is made of recycled, organic and/or sustainable materials.
The products are verified by third parties such as TransFair USA (Fair Trade Certified), Co-op America, and Aid to Artisans, as meeting certain environmental and social standards.
"We created the WorldofGood.com marketplace to enable shoppers to purchase socially responsible products with confidence," says Robert Chatwani, general manager of WorldofGood.com by eBay. "Regardless of the social causes most important to consumers, they can easily shop for items according to a variety of different attributes, allowing them to customize their shopping impact."
The socially responsible shopping trend has seen explosive growth in recent years and is projected to push the Lifestyles of Health and Sustainability (LOHAS) market over the $400 billion mark by 2010.
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