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As part of its ongoing communications about responsible operations, GAP Inc. recently published nine videos to their YouTube channel and which they've weaved into their official website on social responsibility.
The videos carry feature a humanistic and imperfect feel to them, edited with minimal titling and no perceived script. The following video features Thi, a vendor compliance officer who recalls her mother being a garment worker and the issues she faced in comparison to what Thi does now in helping establish safe and fair working conditions with workers and factory managers.
It's a welcome step for the company to take, considering their commitment. Yet it's also a small step when we consider the communications of Patagonia, whose YouTube channel has a combined 53 videos on environmental philosophy and operations, as part of their Footprint Chronicles. Nonetheless, GAP's efforts should be commended and we look forward to seeing more.
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