Corporate Social Responsibility Press Release
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7.01.2008 - 02:22pm ET
News from:
Harrah's Entertainment, Inc
Harrah's Entertainment and NativeEnergy Make the World Series of Poker(R) the First Climate Friendly Poker Tournament
Harrah's Purchases Carbon Offsets for Event and Challenges Participants to Reduce Their Carbon Emissions
(CSRwire) LAS VEGAS, July 1 /PRNewswire/ -- Harrah's Operating Company, Inc., a
subsidiary of Harrah's Entertainment, Inc., announced another
collaboration with NativeEnergy, an international marketer of high quality
carbon offsets, at the World Series of Poker(R). Through NativeEnergy,
Harrah's purchased carbon offsets to mitigate the global warming impact
from energy use and waste at its six and a half week event at the Rio All
Suites Hotel & Casino. Harrah's will also offer players in the WSOP Ante
Up For Africa charity and celebrity tournament event and the WSOP Main
Event the option of offsetting the carbon emissions from air and ground
travel to and from Las Vegas, and their hotel stays.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070718/HARRAHSLOGO)
"Harrah's continues to look for innovative ways to conserve energy and
demonstrate our commitment to environmental sustainability," said Gary
Loveman, chairman, CEO and president of Harrah's Entertainment. "Our
collaboration with NativeEnergy allows us to reduce the environmental
impact of the world's largest poker event. We'd like to challenge WSOP
players and guests to join us and also purchase carbon credits to make
this a more eco-friendly event."
The purchase of carbon offsets at the WSOP will support NativeEnergy's
farmer-owned distributed wind program. With financial assistance from
NativeEnergy, new wind turbines on farms throughout the Midwest will help
farmers reduce their global warming impact from energy use and reduce
their long-term electricity costs, while helping to stabilize the
electricity grid with distributed, small scale, renewable power
generation.
The Williamson family farm turbine is an example of the type of project
that the WSOP carbon offsets will help support. Located just south of
Jasper, Minnesota, the Williamson farm raises beef cattle and crops on
more than 2,000 acres. Its 35 kilowatt wind turbine began generating
renewable energy in the spring of 2007. "We're very grateful for the
support of companies like Harrah's and participants in the World Series of
Poker who, working with NativeEnergy, help family farms across the country
diversify our energy supply and fight global warning," said Wayne
Williamson.
Carbon offsets can be purchased at the Harrah's booth off the main floor
of the WSOP tournament area directly from NativeEnergy. Carbon offsets
will be offered based on the average estimated travel distance and hotel
stay. Carbon offset packages will also be offered which include an
eco-friendly souvenir with the offset purchase.
"Harrah's continues to be a leader in environmentally sustainable
programs. The collaboration with NativeEnergy allows Harrah's to provide
their guests the opportunity to participate in effective solutions to the
climate crisis that can be implemented today," says Tom Boucher, President
and CEO of NativeEnergy. "Environmentally conscious companies like Harrah's
and their guests are reducing and offsetting their own emissions, directly
supporting specific new projects and helping at-risk communities develop
sustainable economies in harmony with core cultural values."
About NativeEnergy
NativeEnergy leverages market demand for carbon offsets to bring on line
new Native American, family farmer and community-owned renewable energy
projects.NativeEnergy offers third party verified and certified renewable
energy credits and offsets from a variety of operating projects across
America and internationally.Through its novel approach of bringing upfront
payment to renewable projects for the estimated future carbon offsets,
Native Energy enables its clients to help directly finance the
construction of specific new wind farms and other renewable energy
projects.NativeEnergy continues to focus on real, additional offsets that
provide both an environmental and a social benefit, for both people and
planet.More information is available at http://www.nativeenergy.com.
About Harrah's Entertainment
Harrah's Entertainment, Inc. is the world's largest provider of branded
casino entertainment. Since its beginning in Reno, Nevada, over 70 years
ago, Harrah's has grown through development of new properties, expansions
and acquisitions, and now owns or manages casinos on four continents. The
Company's properties operate primarily under the Harrah's(R), Caesars(R)
and Horseshoe(R) brand names; Harrah's also owns the London Clubs
International family of casinos and the World Series of Poker(R). Harrah's
Entertainment is focused on building loyalty and value with its customers
through a unique combination of great service, excellent products,
unsurpassed distribution, operational excellence and technology
leadership. For more information, please visit http://www.harrahs.com.
For more information please contact:
Jacqueline Peterson
Harrah's Entertainment, Inc.
+1-702-494-4829
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