In Collaboration with EDUN LIVE, as Part of The 'Ever.Green' Series, YOOXYGEN Presents a Limited Edition Collection Exclusively

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July 1, 2009 - Commencing June 30th, as part of yoox.com’s environmentally sustainable project YOOXYGEN, the No. 1 virtual fashion and design boutique will present a special series of collections called “ever.green” - limited edition t-shirts for both men and women, designed by celebrities and produced by EDUN LIVE, part of the ethically aware clothing company, EDUN Apparel founded by Ali Hewson and her husband Bono in 2005.

Created by renowned celebrities, the 100% organic cotton t-shirts covering themes of design, music and fashion will be sold exclusively on yoox.com with all proceeds being donated to Green Cross International, an environmental non-governmental organization (NGO) founded by President Mikhail Gorbachev and partner of YOOXYGEN.

The first journey of the initiative is a t-shirt designed by Angela Lindvall, the American Supermodel noted for her green activities and her establishment of the non-profit organization the Collage Foundation. Lindvall’s t-shirt design is derived from her vision of the environment: “My shirt was created from the shadows of trees. Our shadow side is what sometimes pushes us to grow.”

In March 2007 EDUN launched the EDUN LIVE brand of blank tee shirts. The EDUN LIVE range enables EDUN to drive further trade into Africa through high volume sales direct to the wholesale market as well as the consumer. The tees are 100% African produced, from the fields where the cotton is picked, to the factory where the final garment is cut and sewn. To find out more about EDUN LIVE go to www.edun-live.com.

Notes to the Editor

YOOXYGEN
YOOXYGEN, yoox.com’s new and permanent eco-friendly initiative was launched in celebration of Earth Day 2009 and is part of an eco-sustainable strategy that will be enhanced and developed as an ongoing company policy for the future. On a new area on the yoox.com website, there is now a selection of ethically conscious products in the categories of fashion, design, jewelry and books, while there is also the option of choosing to offset the carbon footprint of shipping and courier services.

yoox.com
Established in Italy in 2000, yoox.com is the leading virtual boutique of multi-brand fashion & design in the world with seven million unique visitors per month making it their shopping destination of choice.

Thanks to a direct relationship with designers, manufacturers and authorized dealers, yoox.com is an infinite ever-changing archive that proposes rare and pioneering styles, which are difficult to find in traditional shops. Curious and continuous scouting into new creative possibilities make yoox.com an innovative online space offering exclusive collections by prestigious designers, a carefully selected range of end-of-season clothing and accessories at accessible prices; from vintage collectibles to capsule collections by cutting-edge designers and a unique assortment of books, design and art objects. yoox.com has become a destination and a reference point for fashion lovers all over the world.

For further information please contact:

YOOX Group Press Office Milan, Italy T: +39 02 8311 2811 F: +39 02 8311 2821 E: pressoffice@yoox.com

Edun Apparel Ltd Dublin, Ireland T: +353 1 2561289 F: +353 1 2561299 E: laura@edun.ie

New York, USA T: + 1 646 827 7161 F: + 1 212 219 3555 E: ana@edun.ie
www.edun-live.com

The EDUN LIVE range enables EDUN to drive further trade into Africa through high volume sales direct to the wholesale market as well as the consumer. The tees are 100% African produced, from the fields where the cotton is picked, to the factory where the final garment is cut and sewn. To find out more about EDUN LIVE go to www.edun-live.com.

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