Corporate Social Responsibility Press Release
provided by 
9.03.2008 - 09:15am ET
News from:
Keep America Beautiful
Keep America Beautiful Welcomes Pilot BeGreen as Official Sponsor
Writing Instruments Brand Shares Nonprofit’s Mission of Waste Reduction
(CSRwire) Stamford, CT - September 3, 2008 – Keep America Beautiful, Inc. is proud
to announce that the Pilot BeGreen brand of eco-friendly writing
instruments has been named an official sponsor of the organization, the
nation's largest volunteer-based community improvement and education
nonprofit.
"Keep America Beautiful enthusiastically supports greener choices that
help consumers reduce their daily impact," says Matthew M. McKenna,
President and CEO of Keep America Beautiful, Inc." We commend Pilot for
embracing this philosophy as well, and we are extremely thankful for
Pilot's support of our organization and mission."
Keep America Beautiful, with its network of nearly 1,000 affiliates and
participating organizations, and Pilot BeGreen share the same global
commitment to the wellbeing of our planet. "Three years of research and
development went into formulating our BeGreen line of earth-friendly pens
and mechanical pencils," explains Robert Silberman, Vice President of
Marketing, Pilot Pen Corporation of America. "The BeGreen line will grow
along with consumers' growing interest in and concern for the well-being
of our planet."
The BeGreen line of pens and mechanical pencils fits with Keep America
Beautiful's campaign to reduce, reuse, recycle and properly manage waste
materials. Each BeGreen writing instrument is made from recycled content
(at least 70%) and packaged in recycled materials. BeGreen costs the same
as Pilot's non-recycled counterparts and is widely available, which
provides an easy choice for consumers. Further information can be found at
www.pilotbegreen.us.
About Keep America Beautiful, Inc.
Keep America Beautiful, Inc., established in 1953, is the nation's largest
volunteer-based community action and education organization. With a network
of nearly 1,000 affiliate and participating organizations, Keep America
Beautiful forms public-private partnerships and programs that engage
individuals to take greater responsibility for improving their community
environments. For additional information, visit www.kab.org.
About Pilot Pen Corporation of America
Pilot Pen offers superlative writing instruments renowned for quality,
performance, cutting-edge technology and consumer satisfaction. Widely
acknowledged as innovators, Pilot was first to introduce Americans to fine
point writing and currently maintains the top share position in the gel and
rolling ball pen categories. Pilot's line also includes the acclaimed Dr.
Grip family of products that features an ergonomic, wide comfort grip that
actually reduces writing fatigue. Pilot Pen manufactures and distributes
from its state-of-the-art 275,000 square foot facility in Jacksonville,
Florida; its parent company is the oldest and largest manufacturer of
writing instruments in Japan.
For more information please contact:
Robert Wallace, Vice President/Communications
Keep America Beautiful
203.323.8987, ext. 811
www.kab.org
Larry Kaufman, Communications Manager
Keep America Beautiful
203.323.8987, ext. 817
www.kab.org
www.kab.org
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Sustainability and Environment
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