Office Depot Ups Standards for Green Book Catalog
Nov. 26, 2008 - Office Depot has bumped up the environmental performance requirements for products featured in its annual Green Book catalog, including only products that contain at least 30% post consumer and 50% total recycled content.
Now in its fifth edition, the Green Book lists nearly 2,200 of Office Depot's greenest offerings – from recycled paper and remanufactured ink and toner cartridges to dompact fluorescent lightbulbs (CFLs) and Greenguard-certified furniture.
In addition, the catalog now features greener technology options registered under the newly developed Electronic Product Environmental Assessment Tool (EPEAT), an environmental rating system supported by U.S. Environmental Protection Agency.
Also new to this year's Green Book is suggested framework to help customers create a green purchasing policy and better prioritize their environmental efforts.
"Thousands of Office Depot customers – from the largest Fortune 500 companies to the smallest non-profit organization – have made the decision to go green in their purchasing habits," says Steve Schmidt, president of Office Depot’s Business Solutions Division. "The Green Book is one of many solutions Office Depot offers these customers to help them succeed in business."
Office Depot's sales of green products hit $1.6 billion last year, thanks in large part to the success of the retialer's Green Book catalog. Sales from the Green Book alone jumped 10% in 2007 along, the company reports.
Effective marketing for green products has been the focus of a longstanding internal conversation at Office Depot, according to Yalmaz Siddiqui, the company's director of environmental strategy. Listen to our recent interview with Siddiqui here.
Hear Siddiqui speak about Office Depot's green journey at Sustainable Brands International in Miami Beach, Fla., on Wednesday, Dec. 10. Register today!
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