Corporate Social Responsibility Press Release
provided by 
10.09.2008 - 02:10pm ET
News from:
Dean's Beans Organic Coffee Company
Overcoming Gender Violence in Rwanda
(CSRwire) - October 9, 2008 - I must confess that I was a little nervous driving from
the Rwandan capital, Kigali, past the Hotel Rwanda and several markers
noting churches, hospitals and schools where much of the genocide took
place here in 1994. I wondered as we headed towards the distant, lush
mountains, how many of the farmers (both men and women) who would be
participating in our program "Men and Women Working Together to Overcome
Gender-Based Violence" had participated in some way in the genocide, the
ninety days of madness that resulted in the slaughter of a million Tutsis
and moderate Hutus.
But Rwanda is a country that has tackled the genocide head on. They have
worked so hard to achieve an inclusive government of national unity, to
punsih the leaders of the genocide and strive for formal reconciliation
and forgiveness for those involved at the grassroots. It is sobering and
impressive. People will talk about the genocide generically, but don't
want to talk personal stories or details. It is too painful, the
reconciliation process too fragile and emotional.
Last year, a wonderful organization called Men's Resources International
was considering a gender violence training in Rwanda and we offered to pay
for three coffee farmers to participate, paying their transportation, room
and board and all fees for the workshops. Our idea was that if the
trainings were a success and useful in the eyes of the farmers, then we
would fund a full training for farmers from COOPAC, the cooperative we
purchase from in the northwest of the country, on the shores of Lake Kivu
and near the Congo border. After the training, I received a letter signed
by the farmers stating that the work was life canging, and asking me to
make it available to more farmers in Rwanda.
We were on.
So, over a long weekend in September, Steven and James from MRI
facilitated an experiential wokshop for fifteen men and fifteen women from
COOPAC, exploring gender-based violence in their lives, examining the
attributes of strong men and strong women in respectful relationships
(economically, physically and socially). At first, few men acknowledged
any violence in their lives, and only two had ever apologized to a woman
for anything. They didn't consider it violence when a new bride came home
and was beaten to show her what her place was and the expectations in her
new home. Nor was it violence in some eyes to take the money from the
family, spend it on alcohol or other women, and return to infect a wife
with HIV or other STD's. A woman's ideas were not welcome, especially if
she spoke up without receiving permission, and one Muslim woman in the
group said that a strong woman is one who obeys her husband no matter
what. But in the safe container created by Steven and James, the women
spoke up. They shared their own views on what consituted violence, on what
was culturally appropriate and what was simply abusive. The men listened
and took responsibility for their behavior. I don't know exactly what
happened, but within three days men were asking for forgiveness and women
were forgiving.
Men and women were sharing ideas and opinions and standing shoulder to
shoulder, instead of having the woman standing behind the man and standing
there passively while he did all the talking (I may get in trouble for
observing this, but during the Republican Convention I was taken aback
when a couple came out to state their support for McCain, and the woman
stood quietly behind the man as he did all of the talking for both of them
-we share a lot more culture than we are aware of). One woman commented
"We have never seen sadness in a man around violence. Now we know that men
feel, too."
At the end of the trainings, we held a big community gathering, full of
traditional dancing and singing. Over two hundred community members
witnessed the farmer participants stand up and tell what they had learned
about gender violence in their lives. They saw men turn to women in a very
public place and ask forforgiveness. They saw the women forgive. It was
powerful modeling for the community, and many people in the crowd shouted
encouragement to the participants, as if some deep pressure was being
released. The men and women all vowed to take what they had learned back
to their communities around the mountains, and COOPAC promised to create a
Gender Committee to continue the work and give it formal approval. We also
said that we would take the work to other coops around Rwanda, and that
some of the men and women could come and share their experiences with
other farm communities, reinforcing my belief that cooperatives can be a
powerful vehicle for social development as well as economic.
Some members of the coffee industry shake their heads at this stuff,
wondering why we bother to do this when all we have to do is buy coffee at
a good price and be done with it. But as you know,we believe that the
quality of the coffee is a reflection of the quality of life of our farmer
partners, and the health and strength of their community is integral to our
success. I live for this kind of work.
And by the way, the coffee from COOPAC received the top honors at the East
African Specialty Coffee Competition. From the ashes of the genocide,
these communities have come back to grow a great coffee and create a
strong economic and social base for the resurgence of their lives. We are
proud and humbled to be a part of this. We will be offering this great cup
soon.
Amahoro na kubaha ("Peace and Respect" in Rwandan).
For more information please contact:
Dean Cycon
Dean's Beans Organic Coffee Company
1-800-325-3008
www.deansbeans.com
News Categories:
Community Development and Health & Wellness
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