Pepsi & Greenopolis Present: The Dream Machine!
So the big news out of Times Square this morning is the new collaborative piece between Pepsi and Greenopolis. While many of you may be awaiting the much anticipated collaboration between Dre and Jay-Z, this one may top it.
They call it The Dream Machine. A recycling kiosk designed to not only absorb your used bottles, but also absorb the information that goes along with the bottle. Because the Dream Machine scans your bottles, it identifies each bottle, (I was informed by the head technician that the Dream Machine can recognize over 170,000 different bottles). This increase in information will provide the local recycling plants with vital information for processing.
The incentive associated with the Dream Machine is points. With every recycled bottle, you gain five points. For those of you unfamiliar with Greenopolis' point system, you can anything from food from your local eateries to Pepsi products to free admission to concerts, plays, etc--for more information, check out http://greenopolis.com/myopolis/rewards.
An additional amount from every transaction will be set aside for an organization assisting veterans in business.
Good causes all around, folks.
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