Corporate Social Responsibility Press Release
provided by 
8.19.2008 - 02:50pm ET
News from:
Greenwala Inc.
Play a Game, Plant a Tree, Help Restore the Rainforest
Treewala, an Online Vocabulary Game From Greenwala, Lets Users Learn While Investing in Mother Earth
(CSRwire) LAKE FOREST, CA -- (MARKET WIRE) - August 19, 2008 - Going green can be
entertaining and educational, thanks to the launch of Treewala(TM), a
free, online vocabulary game that generates revenue to plant trees in
South American rainforests. Treewala is the flagship initiative of
Greenwala Inc., a "green" social media company in development where people
can learn to be environmentally responsible, brag about being green and
share their actions with their friends, family and community.
"We love our planet and want to make sure we all have clean air to
breathe," said Rajeev Kapur, founder and Chief Wala. "We created the
Treewala vocabulary game as an educational tool to help increase the
number of trees planted in the rainforest. By playing Treewala, you help
us do some serious work to fight deforestation."
Treewala tests a player's vocabulary skills and adapts the level of
difficulty based on the number of correct answers. Players earn one leaf
for every word they define correctly. Every leaf generates revenue, which
Greenwala uses to buy trees to plant as part of the Marion Institute Los
Gaviotas project. The tropical rainforest of the eco-village known as Los
Gaviotas is a special model for addressing climate change. Rainforests are
a vital component in helping to keep the Earth healthy by regulating
temperature and fighting air pollution. Mighty rainforest trees absorb
carbon dioxide (CO2) and produce clean air.
"The more leaves earned by Treewala players, the more trees we can plant,"
Kapur said. "We call that a breath of fresh air. As you can tell by our
first initiative, Greenwala takes a seriously light-hearted approach to
going green. We believe we can reach more people and inspire them to shift
their attitudes and behaviors through our social community model. People
want to know how they can help and they do not have to live off the grid
in order to make a difference!"
Disheartened by the negativity that surrounds environmental issues, Kapur
conceived Greenwala in early 2008. With the support of seasoned
entrepreneurs Carl Zeiger and John Kernan, Kapur was able to bring on a
core group of co-founders in April of 2008 -- Justine Burt, Jonathan Good
and Parina Muni. Expected to launch this fall, the Greenwala experience
also will focus on helping organizations increase their own brand
awareness as it relates to their earth-friendly endeavors. Today,
www.greenwala.com houses educational blogs and chronicles the founders'
journey toward "greenness."
To play Treewala, get educated and contribute, as well as to sign up to
become a Wala, visit the sites at www.treewala.com and
?www.greenwala.com.
About Greenwala Inc.
A green social media company, Greenwala is an online destination where
people can learn to be green, brag about being green and share their
actions with their friends, family and community. Learn more at www.greenwala.com.
Follow company activities on Twitter at http://twitter.com/greenwala and
http://twitter.com/treewala or on
Facebook at http://www.new.facebook.com/group.php?gid=79531695104.
For more information please contact:
Cara Good
WunderMarx|PR
+1 714-862-1112
Manny Otiko
WunderMarx|PR
+1 714-862-1112
News Categories:
Environment and Academia
|
