Corporate Social Responsibility Press Release
provided by 
11.21.2008 - 11:26am ET
News from:
Edelman
RONA Unveils its Wood Products Procurement Policy
RONA seeks wilderness conservation and the promotion of sustainable consumption
(CSRwire) TORONTO, ONTARIO. - November 21, 2008 - RONA inc. (TSX:RON), the
largest Canadian distributor and retailer of hardware, home renovation and
gardening products, unveiled today its new Wood Products Procurement
Policy. This is one of RONA's multiple sustainability initiatives. It
reaffirms the company's goal to be the sustainability leader in its
industry in Canada.
"RONA wants to play a major role in wilderness conservation as well as in
the sustainability of natural resources, while supporting Canadian
consumers in their efforts to adopt sustainable behaviors," said Robert
Dutton, President and CEO of RONA. "Product selection is a key component
by which RONA can exercise such leadership and demonstrate its desire to
protect the environment and human rights," he added.
The Wood Products Procurement Policy fulfills RONA's objective to offer
certified forest products to its customers. In implementing this new
policy, RONA commits to doing business with suppliers who share its vision
in terms of sustainability and have adopted responsible forest management
practices.
RONA developed this new policy in order to help conserve Canada's Boreal
Forest, one of the country's most important environmental heritage. RONA
also strongly believes that natural resources have to be protected and
managed responsibly so that future generations may also enjoy their
benefits.
RONA's policy was developed through a holistic approach. In order to
understand all inherent challenges related to the current and future
context, the company conducted many consultations with stakeholders,
including the forest industry, environmental organizations and scientific
experts. Following these consultations and RONA's own evaluation, the
company adopted an inclusive approach which recognizes all three
certifications-the Forest Products marking Program (CSA), the Sustainable
Forestry Initiative (SFI) and the Forest Stewardship Council (FSC). RONA
has also decided to give preference to the FSC certification as this
standard better meets RONA's requirements in terms of relationships with
indigenous communities and the conservation of biodiversity.
RONA's policy also states that it will conduct business with suppliers who
do not contribute to deforestation and proactively address issues related
to their activities. RONA also values suppliers who integrate the Life
Cycle Assessment approach to develop and make products.
The consultations conducted by RONA have allowed the company to set
measurable objectives, including the following: - To source 100% of
commodity lumber (Spruce, Pine, Fir) for sale at RONA's corporate and
franchised stores from certified forests by the end of 2010
- To source 100% of commodity plywood panel products for sale at RONA's
corporate and franchised stores from certified forests by the end of
2009
- To ensure that 25% of commodity lumber for sale at RONA's corporate
and franchised stores is FSC certified by the end of 2012
- To ensure that 30% of wood products available at RONA's corporate
stores bear a certification label by the end of 2010
- By the end of 2011, RONA will require all suppliers to provide chain
of custody or traceability of their fibre back to the forest area of
origin.
RONA will implement a rigorous assessment program and report
on an annual basis on the progress it has made in reaching the specific
targets set in the Wood Products Procurement Policy. Throughout its
continual collaboration with stakeholders, RONA will review this policy on
an annual basis to ensure that it reflects new, arising issues.
Finally, RONA's Wood Products Procurement Policy is one of the company's
sustainable initiatives that have been unveiled today at the 2009 RONA
Spring Show. Indeed, RONA announced its commitment to stop selling
synthetic pesticides for cosmetic use across Canada, beginning July 1,
2009. Moreover, the company will add new products to the RONA ECO and
eco-responsible lines in 2009. For more information about RONA ECO and
eco-responsible products visit www.rona.ca/eco.
ABOUT RONA
RONA is the largest Canadian distributor and retailer of hardware, home
renovation and gardening products. RONA operates a network of close to 700
corporate, franchise and affiliate stores of various sizes and formats.
With over 27,000 employees working under its family of banners in every
region of Canada and more than 15 million square feet of retail space, the
RONA store network generates over $6.3 billion in annual retail sales. For
more, please visit rona.ca.
For more information please contact:
Eva Boucher-Hartling, Director, External Communications RONA 514-599-5114 www.rona.ca
Stephane Milot, Senior Director, Investors Relations RONA 514-599-5951 www.rona.ca
Emilie Verret Edelman 514-844-6665 ext. 225
Marie-Helene Bachand Edelman 514-844-6665 ext. 240
www.edelman.com
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