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Safeway Issues Video on Corporate Social Responsibility

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Supermarket retailer Safeway recently released a video highlighting its corporate social responsibility efforts titled "The Heart of Safeway", which is divided into the follwoing 4 topics: community, people, products, and planet.

The official description is as follows:

"The accomplishments highlighted within this video reflect the continued efforts Safeway has made under the vast banner or corporate social responsibility (CSR). We are proud of our well-earned reputation as responsible stewards of the planet and communities in which we serve. While we are not perfect, Safeway sees the pursuit of truly sustainable, responsible business practices as a journey. Our commitment to Community, People, Products and Planet are the pillars of our CSR efforts, but they also speak to the heart of Safeway."

This is part of their CSR communications and reporting, as can be seen on their sustainability subsite along with a letter from the CEO.

Additional related videos to be found on their YouTube channel page include:

  • Greenhouse Gas Initiative - Highlighting their commitment to green power and strategy to minimize carbon emissions.
  • In Focus: Roger Jones - A story of how one employee lost 40lbs. through their Healthy Measures program and a weight loss contest started by his district manager.
  • Reusable Bags - Quick facts on paper and plastic bags, and the benefit resuable bags provide.
  • James O'Neal Story and Update - A story about a Seattle employee's facial reconstruction surgery and recovery, funded by store customers and $10k from Safeway.
  • People with Disabilities - Details company fundraising efforts for Easter Seals and Special Olympics.