Sustainable Brands

New Study Into Sustainable Foods and Beverages Sees Opportunity

08/18/2009 - 5:46pm GMT

August 19th - In a joint study across 20 foods and beverage categories by the Hartman Group and Packaged Facts, sustainability-minded consumers had some interesting habits worth noting. Even though they've tightened their spending like others, they'...

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Safeway Issues Video on Corporate Social Responsibility

08/14/2009 - 3:06am GMT

Supermarket retailer Safeway recently released a video highlighting its corporate social responsibility efforts titled "The Heart of Safeway", which is divided into the follwoing 4 topics: community, people, products, and planet.

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A New Guide to Understanding and Avoiding Greenwash

08/12/2009 - 8:33pm GMT

August 12th, 2009 - A new report on greenwashing was published by Business for Social Responsibility and Futerra Sustainability Communications, serving as an overall guide to available research and best practices for mitigating risk. Here's the...

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FTC Charges Four Companies with Deceptive Labeling

08/11/2009 - 7:56pm GMT

August 12, 2009 - The Federal Trade Commission has charged four textile sellers with deceptive labeling and advertising for claiming a product is 100% Bamboo, when in fact it is Rayon.

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Toyota's Prius Goes Tweeting in Hybrid Cause Campaign

08/10/2009 - 8:57pm GMT

August 11th, 2009 - Toyota has together with Federated Media, created a web campaign for the 3rd generation Prius at the website HarmonyTweets.com. From their About page, here's their official description:

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Hellmann's Mayo Canada Takes Up Eating Local Campaign

08/07/2009 - 11:47am GMT

Hellmann's Canada this summer began a web campaign at EatRealEatLocal.ca that's educating the public about the global nature of food production, while encouraging Canadians to buy local. The website begins with this great piece of creative produced...

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Dawn Saves Wildlife with Cause Campaign

08/05/2009 - 4:58pm GMT

August 6, 2009 - The Dawn brand by Proctor & Gamble has a long tradition of supporting wildlife rescue and animal rehabilitation, and is now running a multi-channel cause campaign through October which combines video advertising, packaging,...

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Reusable Packaging Gets 6 New Proponents

08/04/2009 - 7:39pm GMT

August 5, 2009 - Six new members have joined the Reusable Packaging Association, furthering the agencies attempts to influence end-user adoption of reuseable packaging.

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GAP Releases Video Stories on Social Responsibility

08/03/2009 - 7:35pm GMT

As part of its ongoing communications about responsible operations, GAP Inc. recently published nine videos to their YouTube channel and which they've weaved into their official website on social responsibility.

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Yum! Brands honored for "Earth Week" Campaign

07/31/2009 - 5:49pm GMT

August 3, 2009 - Yum! Brands has received the "Innovation Program Award" from ESM for their 2008 Earth Week program, designed to reinforce the connection between employee behavior, business sustainability and the environment.

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Other News

Haitian Telecom Operator Voila, Trilogy International Partners and The Jack Brewer Foundation to Host NFL Players on 'One Team 4 Haiti' Service Trip to Haiti

Haitian telecom operator Voila and its parent company Trilogy International Partners are partnering with The Jack...

Last Month to Apply for $130K in Grants Through Redwood Creek(R) Wines 'Greater Outdoors Project'

Redwood Creek wines is putting its money where the grass grows and committing $130,000 in the third annual Greater...

Express Scripts Supports Red Cross Haiti Relief Efforts

Express Scripts, Inc. (Nasdaq: ESRX), one of the largest pharmacy benefit management companies in North America, today...

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