Corporate Social Responsibility Press Release
provided by 
8.27.2008 - 10:28am ET
News from:
Juvenile Diabetes Research Foundation
The Fresh Market and Juvenile Diabetes Research Foundation Team up to Find a Cure for Type 1 Diabetes
100 Percent of "Sidewalk Sale" Proceeds Will Benefit JDRF
(CSRwire) GREENSBORO, N.C., Aug. 27 /PRNewswire-USNewswire/ -— The Fresh Market
will hold its 14th annual Hope Floats Sidewalk Sale on Friday, September
12, through Sunday, September 14, from 11:00 a.m. – 6:00 p.m. daily to
benefit the Juvenile Diabetes Research Foundation (JDRF). Each of The
Fresh Market's 80 stores in 18 states will offer root beer floats, hot
dogs and gourmet cookies in exchange for a donation to JDRF in support of
its mission to find a cure for diabetes and its complications.
The Fresh Market is pleased to supply all food products for the event and
will donate 100 percent of the money raised over the three days to JDRF.
Last year, The Fresh Market raised over $254,000; its goal for 2008 is
$300,000. In addition, The Fresh Market will run a "JDRF Sneaker Sale"
campaign that will begin August 29, and run through September 14, and will
place JDRF Collection Containers at each checkout counter.
"For more than a decade, the Berry family and The Fresh Market have been
dedicated supporters of JDRF's mission: to find a cure quickly," said
Benita Shobe, JDRF's Senior Vice President. "We are grateful for the
partnership and always look forward to the annual Sidewalk Sale, which is
helping us turn research into reality."
The Hope Floats Sidewalk Sale is one of the many ways The Fresh Market
continues to support JDRF. Last year, the company hosted SummerFest: A
Celebration of 25 Years of Service, a daylong celebration that donated
$12,815 from raffle ticket sales and 10 percent of the day's store sales
to JDRF. Moreover, The Fresh Market has consistently been a Research
Sponsor and was the first Presenting Sponsor for the Walk to Cure Diabetes
in Greensboro, NC, where the company is headquartered.
"This event brings communities together each year to increase awareness
and raise critically needed funds for research of type 1, often called
juvenile diabetes," said Ray Berry, Founder of The Fresh Market. "This is
a cause our company has championed for many years and we are excited to
see the local stores embracing the cause in their neighborhoods."
For more information about The Fresh Market, please visit http://www.thefreshmarket.com.
For more information please contact:
Jennifer Foushee
Juvenile Diabetes Research Foundation
+1-404-233-3993
News Categories:
Events & Entertainment and Health & Wellness
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