Corporate Social Responsibility Press Release
provided by 
11.25.2008 - 08:35pm ET
News from:
MasterCard Foundation
The MasterCard Foundation & BRAC Expand Microfinance Services in Uganda
$19.6 million program will benefit approximately 2 million people with innovative approach to microfinance.
Members in Uganda Counting Money
(CSRwire) TORONTO, ONTARIO. - November 25, 2008 - The MasterCard Foundation and BRAC
announced today a $19.6 million program to expand financial services to
the poor across Uganda, benefiting approximately 2 million people. This
initiative will demonstrate for the first time the full potential of
BRAC's holistic microfinance approach to reduce poverty and improve
livelihoods in Africa. Insights generated from this program will enable
BRAC to accelerate its long-term plan to adapt this approach for other
African countries.
"The MasterCard Foundation is working with innovators like BRAC to expand
the access and reach of microfinance services to the poor, supporting
their entrepreneurship so they can improve their own lives and
communities," said Reeta Roy, President and CEO of The MasterCard
Foundation.
Based in Bangladesh, BRAC is the world's largest development organization
and is one of the leading providers of microfinance services. BRAC's
approach, which it calls "microfinance multiplied," increases the ability
of poor clients to productively use their loans to augment their incomes
and build their assets, as well as stimulate economic and social
development within their communities.
"This initiative with The MasterCard Foundation will be our largest
program in Africa" said Fazle Abed, Founder and Chairperson of BRAC. "What
we learn in Uganda, including how to provide savings to poor women and
their communities, will help us rapidly scale up our operations to provide
services to millions of people throughout Africa."
Working with the MasterCard Foundation, BRAC is poised to become one of
Uganda's most effective institutions serving significant numbers of rural
households. BRAC recognizes the need of poor people to have a secure place
to save their money and the role of savings in sustainable microfinance. As
part of this program, BRAC will explore the feasibility of becoming a
regulated deposit-taking institution in Uganda, a role it has not yet
played in Africa.
The government of Uganda has made expanding financial services to the
rural poor one of its top priorities. More than 37 percent of Uganda's
population live on less than a dollar a day and 62 percent do not have
access to financial services.
Women and girls are among the most negatively affected by poverty, and
they play an important role as change agents in their families and
communities. In Uganda, the program will provide economically active women
with loans, training and technical support to enable them to improve their
livelihoods. Additionally, the program will expand vocational and
life-skills education for adolescent girls.
ABOUT THE MASTERCARD FOUNDATION
The MasterCard Foundation is an independent, private foundation based in
Toronto, Canada. It was established through the generosity of MasterCard
Worldwide customer financial institutions at the time of the company's
initial public offering in 2006. The Foundation has more than $1 billion
in assets. Its vision is to make the economy work for everybody by
advancing effective and innovative programs in the areas of microfinance
and youth education. For more information, go to www.themastercardfoundation.org,/a>
ABOUT BRAC
BRAC, the largest non-profit in the developing world employing 120,000
staff, was launched in Bangladesh in 1972 and today reaches more than 110
million people with its holistic approach to addressing poverty by
providing micro-loans, self-employment opportunities, health services,
education and legal and human rights education. BRAC's vision is to
improve the health, wealth and well being of millions of the poorest
families primarily in Asia and Africa. BRAC has provided $5 billion in
micro-loans to nearly seven million borrowers, mostly women, and created
8.5 million self-employment opportunities. BRAC's 73,000 community health
promoters have provided basic health services to more than 93 million
people. To learn more about BRAC, please visit
For more information please contact:
Torod Neptune The MasterCard Foundation +1 (202) 261-7809
Suzanne van de Raadt The MasterCard Foundation +1 (212) 551-4824
Alyssa Herman BRAC +1 (212) 808-5615
themastercardfoundation.org/
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Philanthropy/Corporate Contributions and CSR - General
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