Corporate Social Responsibility Press Release
provided by 
9.04.2008 - 02:37pm ET
News from:
United Way of America
United Way and the Ad Council Join Forces to Mobilize Communities Through Unique Online Promotion of United Way's LIVE UNITED(TM) Campaign
(CSRwire) ALEXANDRIA, VA -- (MARKET WIRE) -- 09/04/08 -- The Ad Council and United
Way have partnered to promote United Way's new LIVE UNITED(TM) campaign
through Microsoft Advertising. The campaign is designed to inspire
individuals across the country to help advance the common good through
giving, advocating and volunteering in the areas of education, income and
health. Through September 25, MSN Interactive Networks will feature rich
media banners and PSA video of United Way's dynamic new call to action for
everyone to become part of the LIVE UNITED(TM) movement. With the effort
expected to generate more than 286 million impressions, the value of
Microsoft Advertising donation is significant.
"We see this as a groundbreaking opportunity through social media to
engage and invite Microsoft Advertising global community to join us in
this LIVE UNITED(TM) movement to create positive social change," said
Melvin Young, vice president of marketing and brand strategy at United Way
of America. "Interactive media has great power to mobilize and to reach
people's hearts and minds. We're extremely grateful to Microsoft
Advertising, a leader in this space, and to the Ad Council for making this
possible."
Microsoft Advertising has donated its time and services to build
eye-catching creative featuring people of all walks of life and NFL
players who LIVE UNITED(TM). The banner ads will continue to run in
rotation through September 25. People who click on the links will have
the opportunity to register to become part of the LIVE
UNITED(TM) movement. Websites included in this effort are MSN.com, MSNBC
News, Fox Sports and MSN Windows Live sites, such as Hotmail, Windows Live
Messenger and many others.
"We are proud to support the United Way's LIVE UNITED campaign and are
honored to work with an organization committed to creating opportunities
for a better life for all," said Bill Shaughnessy, global vice president
of Sales, Marketing and Services, Advertiser and Publisher Solutions
Group, Microsoft. "In working with the United Way and the Ad Council,
Microsoft Advertising can help bring the LIVE UNITED vision of improving
lives by mobilizing the caring power of communities to people around the
globe."
Recently, United Way released Goals for the Common Good: The United Way
Challenge to America. The report sets three bold goals for where the
nation should be by 2018:
-- Cut by half the number of young people who drop out of high school.
-- Cut by half the number of working families that lack financial
stability.
-- Increase by one-third the percentage of healthy young people and
adults.
LIVE UNITED(TM) is a multi-media campaign, created pro bono by McCann
Erickson New York and launched in partnership with the Ad Council, which
aims to ignite a social movement of people across the country who wants to
be part of the change and to help the country meet these goals.
People can register to be part of the LIVE UNITED(TM) movement at
LIVEUNITED.org.
United Way
United Way is a global network, including nearly 1,300 local organizations
in the U.S. that advance the common good, creating opportunities for a
better life for all by focusing on the three key building blocks of
education, income and health. The United Way movement creates long lasting
community change by addressing the underlying causes of problems that
prevent progress in these areas.
LIVE UNITED(TM) is a call to action for everyone to become part of the
change. For more information about United Way, please visit:
LIVEUNITED.org.
The Advertising Council
The Ad Council is a private, non-profit organization with a rich history
of marshalling volunteer talent from the advertising and media industries
to deliver critical messages to the American public.
Having produced literally thousands of PSA campaigns addressing the most
pressing social issues of the day, the Ad Council has effected, and
continues to effect, tremendous positive change by raising awareness,
inspiring action and saving lives. To learn more about the Ad Council and
its campaigns, visit www.adcouncil.org
McCann Erickson
McCann Erickson New York is the flagship and single largest agency of
McCann Erickson Worldwide, the world's largest international advertising
agency network.
For more information please contact:
Del Galloway
703-683-7807
Sally Fabens
703-836-7112, x401
www.unitedway.org
News Categories:
Community Development and Volunteerism
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