Corporate Social Responsibility Press Release
provided by 
10.08.2008 - 01:40pm ET
News from:
TripAdvisor
Wall Street Debacle Affects Main Street Donations According to TripAdvisor Survey
U.S. Presidential Candidates’ Charitable Actions a Factor for Voters
(CSRwire) NEWTON, Mass. - October 8, 2008 - TripAdvisor(R), the world's largest
travel community, today announced the results of a recent travel and
giving survey of more than 1,200 U.S. respondents to better understand how
the public donates its time and money while traveling and at home. The
survey is part of the company's "More than Footprints(TM)" philanthropic
initiative, underway now through Nov. 9, 2008, which enables individuals
to help determine how TripAdvisor will donate $1 million to five
travel-related nonprofits. More than 320,000 people have voted at www.tripadvisor.com/Causes
during the initiative's first three weeks.
Following are some of the highlights from the survey:
Wall Street Turmoil Impacts Donations
Forty-one percent of individuals said the turmoil on Wall Street will
impact how much money they donate this year. However, Main Street rewards
companies that give back, as 43 percent of respondents said they go out of
their way to do business with companies that give to charities.
Presidential Philanthropy Impacts Polls
Forty-four percent of respondents said that a presidential candidate's
charitable work or donations will affect their vote.
Volunteering on Vacation
Twenty-nine percent of people surveyed said that they have participated in
a volunteer or charitable activity while on vacation. Twenty-three percent
said they will engage in a volunteer or charitable activity while on
vacation in 2009. Ten percent said they often incorporate volunteer or
charitable activities into their vacation plans. The number one reason
respondents give back while on vacation is because they think it is part
of their responsibility to make the world a better place.
Volunteer Interests
Out of those polled, 37 percent said their preferred way of giving back to
a community they visit is getting involved in a volunteer or charitable
activity. The volunteer activities they may do on a future vacation
include environmental clean-up/maintenance (35 percent), educational
assistance (31 percent), cultural preservation (28 percent), and
humanitarian assistance (26 percent).
Thinking Globally and Locally
The top 10 vacation destinations where U.S. respondents would consider
volunteering: Charity Strong at Home
Eighty-nine percent of respondents said they volunteer in their community.
A large number of respondents have been involved in a variety of programs
in their communities, including: fighting hunger and poverty (39 percent),
animal assistance (34 percent), education programs (32 percent),
children’s programs (31 percent), environmental clean-up/maintenance (25
percent), homeless care (24 percent), and disaster relief (21 percent),
among others.
"The survey shows that people want to get involved with volunteering on
vacation, and that charity is a very important topic, even influencing
their vote for the U.S. president, and the companies with which they will
spend their money," said Steve Kaufer, founder and CEO, TripAdvisor.
"While the turmoil on Wall Street has made it more challenging for
Americans to give, TripAdvisor's 'More than Footprints' initiative offers
people an easy way to contribute to some great charities."
About TripAdvisor Media Network
TripAdvisor(R) Media Network, operated by TripAdvisor, LLC, attracts more
than 32 million monthly visitors* across 12 popular travel brands:
TripAdvisor(R), www.airfarewatchdog.com,
www.bookingbuddy.com,
www.cruisecritic.com,
www.holidaywatchdog.com,
www.independenttraveler.com,
www.onetime.com, www.seatguru.com, www.smartertravel.com,
www.travel-library.com,
www.travelpod.com and
www.virtualtourist.com.
TripAdvisor-branded sites make up the largest travel community in the
world, with more than 25 million monthly visitors*, six million registered
members and nearly 20 million reviews and opinions. Featuring real advice
from real travelers, TripAdvisor-branded sites cover 300,000+ hotels and
attractions and operate in the U.S. (http://www.tripadvisor.com),
the U.K. (www.tripadvisor.co.uk),
Ireland (http://www.tripadvisor.ie),
France (www.tripadvisor.fr),
Germany (http://www.tripadvisor.de),
Italy (http://www.tripadvisor.it),
Spain (www.tripadvisor.es)
and India (www.tripadvisor.in).
TripAdvisor(R) Media Network provides travel suppliers with graphical
advertising opportunities and a cost-per-click marketing platform.
Collectively, the sites comprising the TripAdvisor Media Network have won
hundreds of awards and accolades from press and industry worldwide.
TripAdvisor and the sites comprising the TripAdvisor Media Network are
operating companies of Expedia, Inc. (NASDAQ: EXPE).
TripAdvisor and More than Footprints are trademarks or registered
trademarks of TripAdvisor LLC in the U.S. and/or other countries. Other
logos or product and company names mentioned herein may be the property of
their respective owners.
(c) 2008 TripAdvisor LLC. All rights reserved.
*Source: comScore Media Metrix, July 2008
News Categories:
Philanthropy/Corporate Contributions and CSR - General
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