It may seem impossibly far away, but on
days when the smog blows off, you can already see it: a society built
on radically green design, sustainable energy and closed-loop cities:
a civilization afloat on a cloud of efficient, nontoxic, recyclable
technology.

Redesigning civilization along these
line would bring a quality of life few of us can imagine. That's
because a fully functioning ecology is tantamount to tangible wealth.
Clean air and water a diversity of animal and plant species, soil and
mineral resources and predictable weather are annuities that will pay
dividends for as long as the human race survive- and may even extend
out stay on the Earth.

Renewable Energy is plentiful energy.
Burning fossil fuels is a filthy habit and the supply won't last
forever. Fortunately a growing number of renewable alternatives
promise clean, inexhaustible power: wind turbines, solar arrays,
wave-power flotillas, small hydroelectric generators, geothermal
systems,even bioengineering algae that turn waste into hydrogen. The
challenge is to scale up these technologies to deliver power in
industrial quantities – exactly the kind of challenge brilliant
business people love.

Efficiency create Value The number on
US industrial product is waste. Waste is worse than stupid;it's
costly, which is why we're seeing business people in every sector
getting a jump on the competition by consuming less water, power and
materials. What's true for industry is true at home,too:Think well
insulated house full of natural light, cars that sip instead of
guzzle,appliances that for themselves in energy savings.

Cities Beat Suburbs Manhattanites use
less energy than most people in North America. Sprawl eats land and
snarls traffic. Building homes close together is more efficient use
of space and infrastructure.

It also encourages walking, promotes
public transit and foster community.

Quality is wealth More is not better.
Better is better. You don't need a bigger house; you need different
floor plan. You don't need more stuff; you need stuff you'll actually
use. Eco friendly designs and nontoxic materials already exist and
there's plenty of room for innovation. You may pay more for things
like long-lasting, energy efficient LED light bulbs, but they'll save
real money over the long term.

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