Dancing On Hype?
I was just reading about how there is a big push for environment awareness at this year's Sundance Film Festival. Car manufacturers are jumping on the ride, hoping to get free publicity for their hybrid cars and technology that is largely in prototype, and will never see the public. How much of this could be considered a hijacking by corporate America as a giant PR campaign? Will this be just like every other election cycle where energy policy is brought to the fore and then quickly dropped once someone is elected? I'd like to see an honest documentary about that problem... Are you listening, Michael Moore?
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I think the question of corporate motivation in the "green" movement is a good one, and it may be prime for a documentary, but c'mon... Michael Moore? How about some impartiality?
...any ideas, anyone?
Cheers!
I would like to think that the reason that Corporate America is jumping on board is because they are realizing that they have to innovate, or they will be left behind in the future.
The government (local and federal) is not treating this as a "fad" or a PR stunt. Local and federal government are constantly going over new legislation and plans for avoiding foreseeable natural disasters due to rising ocean waters etc, so I'm assuming we're just seeing a rare adaptation by corporate America who is thinking about the environment like never before (and how to make money on it).