Help Build Greenopolis

Help make Greenopolis.com your community! Tell us what you like, don't like, or what you want to see on your site!

Direct Mail Goes Green
Greenopolis Founder

v.west88

Getting rid of junk mail would save a lot of trees. That's a fact, but marketing departments everywhere cringe at the thought of removing the mailing tradition. The belief that the return on investing in direct mail is to great to remove this marketing scheme from our everyday lives.

A resolution between group of direct-marketing companies, along with some of their corporate clients, are banding together to make an unsustainable practice at least a little greener. 

The Green Marketing Coalition (with members like Kawasaki, Microsoft, Washington Mutual, and OptimalHealth) has agreed on various ways to cut down on non-green actions of direct mailing.

The group has agreed to use chlorine-free, recycled paper to print their mailings on. The Coalition has also agreed to cut down on hard copy proof reading by using Adobe PDF files to make corrections to their marketing plans and ideas. Combined with these efforts the team of companies and direct-marketers hope to take advantage of tax benefits that come with green initiatives.

The Coalition is also adhering to certain guidelines when choosing vendors - - selecting only those companies that are committed to recycling. Also, the Coalition is set to clean up their mailing lists by removing the names of dead people and others who are unlikely to respond.

Hopefully the Green Marketing Coalition can clean up their act and turn things greener in the direct marketing world. 

junk mail

The Coaliation's complete guidelines can be found at their website (http://greenmarketingcoalition.com).

The complete article on direct mailing can be read at http://www.nytimes.com/2008/07/23/business/media/23adco.html?ref=envir on...

5
Average: 5 (1 vote)

Featured Thought Leader

bobferris

Do you remember the game of telephone when you were a child?  One person would whisper something in someone's ear and then turn to the next person and do the same and so on.  Invariably the story mutated with each telling and wa...

Green Tips

  • Celebrate sustainably.
    Green Living Handbook
    Throwing a party? Don't go for paper plates and cups. Get reusable supplies and keep them for future gatherings. You'll save the environment and save money, too!

Speaking of Green

Latest Post

EcoActionTrish

According to an article in the New York Times the average persongains 7 to 10 pounds during the time between Thanksgiving andChristmas. That’s a lot of extra “holiday cheer” for a person to gainin a one month period.

We know that ...

Latest Forum Topic

AnnieZ

Have you ever thought about where your trash and recycling goes after you set it to the curb or bring it to the dumpster or bring it to the big green or blue bins?! I have!  I've been researching it all and figured out that my recycling isn't going...

Latest Poll

AnnieZ
Plastics
0% (0 votes)
Aluminum
0% (0 votes)
Glass
0% (0 votes)
Electronics/ other
0% (0 votes)
All of the above
100% (4 votes)
Total votes: 4