Renewable Energy is Plentiful Energy

Burning fossil fuels is a filthy habit and the supply won't last forever. Fortunately a growing number of renewable alternatives promise clean, inexhaustible power: wind turbines, solar arrays, wave-power flotillas, small hydroelectric generators, geothermal systems,even bioengineering algae that turn waste into hydrogen. The challenge is to scale up these technologies to deliver power in industrial quantities – exactly the kind of challenge brilliant business people love.

Efficiency Creates Value

The number on US industrial product is waste. Waste is worse than stupid;it's costly, which is why we're seeing business people in every sector getting a jump on the competition by consuming less water, power and materials. What's true for industry is true at home,too:Think well insulated house full of natural light, cars that sip instead of guzzle,appliances that for themselves in energy savings.

Cities Beat Suburbs

Manhattanites use less energy than most people in North America. Sprawl eats land and snarls traffic. Building homes close together is more efficient use of space and infrastructure. It also encourages walking, promotes public transit and foster community.

Quality is Wealth

More is not better. Better is better. You don't need a bigger house; you need different floor plan. You don't need more stuff; you need stuff you'll actually use. Eco friendly designs and nontoxic materials already exist and there's plenty of room for innovation. You may pay more for things like long-lasting, energy efficient LED light bulbs, but they'll save real money over the long run.

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