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Is this site greenwashing?
Submitted by trouta1 on Mon, 06/23/2008 - 9:54am.
So WM sponsored this site, and they are the biggest landfill company in the country, but after years of lacking any green vision (don't believe the hype), they have had their eco-epiphany and decided to spend say $40 mil telling us how green they are. My opinion is that if you spend one dime telling us how green you are, we know you're not. Just spend you millions actually being green, and don't bother paying Madison Avenue to communicate how green you are. If you are truly doing the right thing for the planet, it will come out into the public domain through earned media. So earn your green stripes with years of hard toiling and no glory, and stop spending your money on green spin. What do others think?
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Confused....
If we can't look to our past to find direction for our future, how successfully can we hope to modify our behavior???
---If you wish to improve, you must be content with being thought foolish and stupid.
Yea WM sponsors this site,
Yea WM sponsors this site, but as he point out all the content is posted by users, not WM. And its better that WM try to go green now, than not ever.
Also, there are many other companies that sponsor and support this site many of them are companies that have been green longer than WM. One of them is even the University of Vermont, which has always been green.
Check out some of the other sponsors in the partnership page.
not at all!
I don't think WM is "greenwashing" at all. Yes, they sponsored this site, but all the content is generated by people like you and me. They have given us a place to explore alternatives to how society currently lives. I love being able to read how other people are making changes!
Think Globally, Act Locally. ~Michelle
Good point, if this was the
Good point, if this was the only thing WM was spending money on to tell us their green. This site is a WM doing a little passive greenwashing, and it seems to be working. Here is some not so passive: http://thinkgreen.com/
WM has not been a friend to our planet until it was fashionable. See following link for what garbage in landfills does for global warming. http://www.grrn.org/landfill/notrenewableenergy/index.html
WM has actively lobbied against state bans on disposing of leaf and yard waste in place in 24 states. Placing these materials in a big foul hole in the ground makes lot of GHG, yet WM calls it "renewable energy".
Remember, if their spending their money telling us their green, then we know their not. Put the $40 million green ad budget into composting and really do our planet a favor.
Fashionably Green
"WM has not been a friend to our planet until it was fashionable."
Few large corporations have. (Can you say, "GE Ecomagination?" How about "GE PCBs in the Hudson river?")
For that matter, few humans went green until it was fashionable - and "fashionable" merely equals being un-green is starting to hit them financially. It's easier to say you're getting rid of the Escalade and the McMansion because it's the right thing to do, not because you can't afford to feed them any longer at today's energy prices.
Still, I guess going green for all the wrong reasons is better than not going green at all.