Coca-Cola’s famous red and white can is getting a green makeover!
Almost everyone in the world can recognize the iconic red and white Coca-Cola can, and almost no one can resist the delicious soda that’s inside of it. There is, however, one designer who wants to defy the Coke can’s traditional look with a green makeover, and his name is Harc Lee.
Harc Lee designed what he calls a “colorless” Coke Can that uses no dye for the can’s production (the logo is embedded into the can), which means that there’s no possibility of us regular folks ingesting toxic paints. And when there’s no paint there’s no need for the paint’s production, so we’re cutting down on carbon emissions that would have been produced in a factory.
Those are two pretty great reasons for me to think that Lee’s “naked” design is very cool. I’m pretty happy when I’m not ingesting toxic paint, and I like the idea of having clean air to breathe. Oh, and the added bonus is that when there are no factories being powered, there is no…power. Less electricity being consumed by people produces a much happier planet.
I support this sleek new look for the Coke Can. It’s eco-friendly and it could give the future a modern style upgrade. You can’t tell me that you wouldn’t love taking a picture of yourself holding this can!
Source: SundanceChannel.com
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This isn't Greenwashing
As the Content Director for Greenopolis, I take exception to the charge of Greenwashing.
This post is not greenwashing at all.
It isn't a post cheerleading the work of a multinational corporation.
It isn't a post about the nutritional qualities of mass-produced soda.
It's a post about one designer's quest - working on his own - to improve a recyclable product by removing the need for paint and inks (and the resulting factory work involved in producing those inks and paints).
If the green movement can't see an something for what it is (and applaud any attempts by designers to move the ball down the field), but would instead prefer to simply complain about something doesn't meet a very narrow definition of "green," then nothing will ever get accomplished.
Jeff