Nike goes green for this summer’s World Cup Soccer tournament!
Whether you play soccer on a professional team or as part of an intramural sport, or even if you just watch your kids play the sport, you’ve got to appreciate Nike’s new green initiative for this year’s World Cup. The eco-friendly initiative: uniforms made from discarded plastic bottles!
That’s right all you David Beckham and Cristiano Ronaldo fans! This year will be the first time ever that World Cup players will be sporting these uniforms, which are all made from discarded plastic bottles found in landfills in Japan and Taiwan.
According to an article in Ecouterre: “Each shirt comprises up to eight recycled plastic bottles, a move that reduces energy consumption by up to 30 percent compared with manufacturing virgin polyester. Besides saving raw materials, Nike also diverted nearly 13 million plastic bottles (or nearly 560,000 pounds of polyester waste) from the landfill - enough to cover more than 29 football pitches.”
What a great idea! Here are some pictures that prove recycled plastic bottle uniforms are just as cool as regular uniforms:
And my personal favorite….
All photos from ecouterre
Nike is always coming up with new and unique ways to make a green statement, and I totally support this eco-friendly initiative. I can’t wait to see the World Cup players do their thing in these cool uniforms!
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Recycled bottles
This initiative is maybe a step in the right direction for Nike commercially however plastic bottles were not designed to be recycled and then worn as clothes. Considering that plastic bottles contain many chemicals, toxins and potentially heavy metals, theses will then be transfered into the clothing, and be worn very close to your skin. This means that during an intensive physical effort the players will not only be breathing in these toxins but they may also be absorbed into their skin. Now think of it as you are buying one of those cool recycled shirts for yor kid, do you want them to be exposed to toxins and heavy metals which are highly associated with cancer and other medical problems? Ok conventional t-shirts are maybe not better as the dye used may contain similar products, but would it not be better to produce a product that is fully recyclable, ie. decomposes within a certain period of time, giving the nutrients back to the earth that were originally used in the fabrication process of the product?
Recycling products that are not designed to be recycled is not always (nearly never) beneficial for the environment, the initial design and fabrication process of good needs revision not the post life!