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The Power of Green Lies in Marketers' Hands
Category: Corporate Sustainability
Academic Level: Corporate Type of Resource: Articles Publisher: J. Ottman Consulting Published Date: Sep 2008 Manypeople think the power to restore our environment—to curb greenhouse gases, toclean up our air and water, to cut down on precious resources ending up inlandfills—lies in the hands of technical types like scientists and engineers,even lawyers and legislators ready to clamp down on polluters. But the real power of green lies in the hands of marketers—we, the creative folkswho have the power to design and promote cleaner products and technologies andhelp consumers evolve to more sustainable lifestyles.
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