by David Gershon

$12.95

20 – 49 books = 20% discount
50 – 249 books = 30% discount
250 – or more books = 40% discount

Purchase the book

Journey for the Planet related pages:

Coach's Guide:
Cool School Educator Curriculum

Program Description

What People Are Saying About Journey

Sample Pages and Actions

Journey Handout Flier

Journey Media Toolkit

To learn more about Journey for the Planet, visit Empowerment Institute’s website at

Empowerment Institute is the world's premiere consulting and training organization specializing in the methodology of empowerment. Its state-of-the-art empowerment tools have been applied over the past twenty-five years to achieve significant and measurable behavior change at the organizational and community level. Its clients consist of corporations, public sector agencies and non profits.

Kids, become part of the global warming solution with Journey for the Planet!

For Every Child Who Wants to Make a Difference for the World

By David Gershon, founder and CEO of Empowerment Institute

Journey for the Planet: A Kid’s 5-Week Adventure to Create an Earth-Friendly Life is a fun, engaging illustrated workbook for every child who wants to make a difference for the world. Following the tried and tested methodology of his acclaimed Low Carbon Diet, environmental change pioneer David Gershon guides children through a series of action steps that can impact both climate change and the environment as a whole.

The book’s core message is one of empowerment. Taught by a series of animal characters, each of its 46 action lessons illustrates in clear, accessible language exactly how a simple change in the child’s behavior can positively impact the environment. The book’s pilot program, which engaged 4,000 children in schools across the country, was praised by teachers, students and parents alike as an invaluable resource that empowers kids with the precious knowledge that they have the power to take the future into their own hands.

Translate Kid's Concern into Concrete Action

If you have children, nieces, nephews or students, you’ve probably seen the concern they feel for what is happening to our environment. Now, they have a program to help them translate that concern into concrete action, and feel the heroism of being part of the solution.

• The book encourages kids to form an “EcoTeam” with other kids in their school to do the program together. This will lead to rapid word-of-mouth dissemination.
• The book makes a perfect companion volume to Gershon’s already successful Low Carbon Diet, which engages adults in a step-by-step carbon reduction program. Participating parents who want to give their kids a way to get involved in going green can buy both books.
• The book is a direct outgrowth of David Gershon’s acclaimed EcoTeam program. Praised by local and national government leaders as the most effective environmental behavior change program in existence, EcoTeam has helped over 250,000 people reduce their environmental footprint by 25%.

Praise for Journey for the Planet:

“Journey for the Planet . . . is an environmental adventure. . . . Much more than planting seeds in a milk carton and watching them grow . . . the focus is on everyday habits and how to take action. . . . There was no mistaking the feeling of empowerment and seriousness of purpose which rippled through the fifth graders [who completed the program].”

The New York Times

About David Gershon:

David Gershon is the author of nine books, including the best selling Empowerment: The Art of Creating Your Life As You Want It. The founder and CEO of Empowerment Institute, he is one of the world's leading authorities on behavior change and large-scale transformation. At the height of the Cold War, he conceived and organized, in partnership with the United Nations Children’s Fund and ABC Television, one of the planet’s first major global initiatives, the First Earth Run, which engaged millions of people in the passing of a symbolic torch of peace around the world. Since that time, he has addressed issues ranging from environmental behavior change to organizational talent development, from emergency preparedness to low-income neighborhood revitalization. He has lectured at Harvard, MIT, and Duke and served as an advisor to the Clinton White House and United Nations on behavior change and sustainability issues.

Journey for the Planet: A Kid’s 5-Week Adventure to Create an Earth-Friendly Life:

$12.95

20 – 49 books = 20% discount
50 – 249 books = 30% discount
250 – or more books = 40% discount

Purchase the book