Website:

• http://www.greenmarketing.com

WHAT IS DESIGN:GREEN?

Design:Green is an initiative of J.Ottman Consulting focused on sustainable product design. Its mission is to transform business by helping to catalyze the development of products, packaging, and business models that are at once sustainable, innovative, profitable, and able to compete in the global marketplace. http://www.designgreen.org/

We believe green marketing and eco-innovation can lead to increased sales, differentiation and enhanced brand equity.

Working closely with your team, we can help you integrate sustainability into your business model, your products and your marketing communications. Leveraging our twenty years of unmatched experience assisting Fortune 500 clients including IBM, GE, Nike, as well as the U.S. EPA’s Energy Star label, we can help you avoid the guesswork, lessen the risks, and maximize the opportunity for profitable results.

Strategic Green Marketing Communications

Consumers are not easily persuaded to pay a premium for environmental benefits alone. Advocacy groups can be quick to label disingenuous claims as “greenwash.”

We can guide your marketing communications planning from strategic positioning and strategy development through implementation of integrated campaigns.

New Products

Today’s retailers and consumers are demanding new products and packages with reduced carbon footprint, less waste and fewer toxins. Using our proprietary Getting to Zero^sm Process—the only stage gate new product development process specially designed for eco-innovation—we can guide your team from new product concept development through market introduction and acceptance.

Our Getting to Zero^sm Process consists of six discreet stages:

1. Planning and Design
2. Strategic and Environmental Immersion
   
3. Concept Generation and Evaluation
4. Marketing Planning
5. Introduction and Assessment
6. Getting to Zero^sm (Waste and Energy)

Keynotes, Talks and Workshops

Our founder, Jacquelyn Ottman, can deliver thought-provoking keynotes and workshops on green marketing; sustainability as a pathway to innovation, growth and enhanced brand equity; and eco-design and measurement. Read more.