Creating Value from Traceability

Do you know where your food comes from and how it is made? We help source food product information for the global food industry.

TraceTracker is dedicated to helping the food industry better serve you with safer, healthier, and more sustainable food products you can trust. Our software solutions track product information from the “farm to the fork,” so you can have the facts you need to make informed food choices.

Why Traceability

We believe “Traceability” and “Sustainability” is intrinsically linked; both share accountability for how food is produced, processed, and transported. So, while the issue of sustainability continues to grow so too does the issue of traceability. Therefore, TraceTracker’s global traceability platform considered to be the solution for restoring consumer trust in food production. First, it can ensure consumers are provided with food, is sustainably produced. Second, it provides proof of claims about what is written on the food labels so consumers are not provided with misinformation about the characteristics of their foods.

What We Do

We work with food companies and entire food industries to compile detailed product histories for individual products. Our web based platform called the GTNet and other software applications, address sourcing and quality from ingredients to storage and shipping. Participating companies can track the carbon emission footprint for individual packages, identify counterfeit products, immediately implement a recall, and align themselves with sustainability goals. Above all, we enable companies to fully inform consumers about every aspect of food production and manufacturing. TraceTracker clients are food companies you can put your faith in.

Get Involved

1. Become informed. Pay attention to your food and where it comes from. Educate yourself about carbon emissions, food miles, and food safety.
2. Take action.
1. Look for foods labels stating the country of origin, carbon footprint, food miles, or other environmental information.
2. If the labels don’t contain the information you desire, contact the food company directly.
3. Encourage food companies to get on board, joining TraceTracker in the consumer information revolution.
3. We can make a difference. When implemented across entire industries, TraceTracker’s services and solutions have profound affects on the way companies interact with consumers, increasing the amount of product information that is publicly available, while improving product quality for everyone. Supported by consumers like you, we can partner with more companies, to create a safer, healthier future.

Testimonials

"Working with TraceTracker helps us make critical product information available to our international and domestic clients.” Spencer Evans, Creative Salmon (Canada)

“TraceTracker GTNet enables us to document the way we make our products in terms of environmental considerations, animal protection and sustainable growth. Thus, it allows us to differentiate products and improve market segmentation." Per Johan Røttereng, Marine Harvest (Norway)

“With our decision to become part of (TraceTracker’s) GTNet, we have created a lot of trust with our customers and have grown our business substantially.” Vassil Vassilev, Europack (Bulgaria)