From March 5 through March 14, consumers can donate old denim that will then be given a "new life" by being converted into UltraTouch natural cotton fiber insulation and donated to communities in need.
The two-week denim drive is part of Gap's "Recycle Your Blues" event, where customers who donate denim will receive 30 percent off new denim purchases from Gap, GapKids or babyGap through March 14.
The in-store program also will be featured on Gap’s online consumer site, as well as at Cotton From Blue to Green.
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