The Green Groove by Trish Smith
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The famous essayist Thomas Carlyle said, "If you look deep enough you will see music; the heart of nature being everywhere, music." I agree with this statement, but let me introduce you to a singing duo that actually can prove this statement true.
Meet Mikey and Herb. They're not your typical "throw your stuff in here" recycling bins. They don't just sit there as you struggle to lift heavy bags full of recyclables into their mouths. Mikey and Herb march to the beat of their own drum, and instead of doing what other recycling bins do - which is hold stuff –they hold stuff and inspire people to recycle with a little bit of help from the Beach Boys.
As much as I would love to see the Beach Boys going door-to-door, asking people to recycle, what I mean by "help from the Beach Boys" is the great song that Mikey and Herb perform to the tune of "Sloop John B," a song made famous in 1966 on the Beach Boys' Pet Shop album.
As you can see, Mikey and Herb are singing recycling bins/comedians/educators. This duo, a young Mikey and the veteran Herb, incorporates catchy tunes, environmental facts and family fun jokes to educate consumers about the importance of recycling.
This brilliant idea was created by Artisan Media Studios owners Don Hacker and Bob Ingraham, two San Diego entrepreneurs. Artisan Media Studios helps companies get the regional and national media attention that they deserve…and obviously they do it in the most creative of ways. Case in point: Mikey and Herb, the singing recycling bins! Mikey and Herb's message can even be customized to fit your specific community's recycling needs!
I think that Hacker and Ingraham are geniuses for coming up with such a cool campaign. I love it because it educates people in a fun way about appreciating what Carlyle said was the "heart of nature." Nature is meant to be preserved, so let's recycle what waste we can to preserve the beauty that surrounds us.
And Mikey and Herb can serenade us while we do it!
Be sure to watch the other Mikey and Herb spots (and other fun video) at the Artisan Studios project page.Thanks to Don and Bob of Artisan for allowing us to use this video for this story.
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