GreenOps Tracking System

Have a Green Ops Receipt? Redeem It Here

"Tracking Waste to Resources"

I like to buy brands that support the causes I believe in. It's like we're all in it together; the companies who make the product and its packaging, the retailers who sell the product, and people like me who choose to buy the product. We're all doing what we can to make a difference.

-Focus Group 10/08

What is the GreenOps Tracking System?
The GreenOps Tracking System is a product-specific and consumer-driven recycling program that combines the infrastructure of Waste Management, the GreenOps Tracking Symbol and Tracking Stations, online information at Greenopolis.com, and Think Green Rewards.

The GreenOps Tracking System compliments curb side recycling and differentiates itself in three ways; it is product and material specific, it is traceable, and offers recycling on the go.

How Does It Work?
The GreenOps Tracking System starts with the GreenOps Tracking Symbol on product packaging and uses proprietary scanning technology at GreenOps Tracking Stations to recycle packaging and directly engage people through a registration process.

Each time you recycle using the GreenOps Tracking Station, you receive a receipt indicating the number of items recycled and a deposit statement with a prize code redeemable for points at Greenopolis.com.

The GreenOps Tracking Station also provides a way for companies to engage their consumer through a direct message, on the Tracking Station or on the Tracking Station video screen.

Applications are also in development for scanning at home, school and from your mobile phone.

GreenOps gives consumer packaged goods companies the opportunity to engage with consumers after they use the product.

-Anthony Zolezzi

GreenOps is the only product and material specific recycling program that is scaleable nationwide.

-Paul Ligon

Program Components

GreenOps Tracking System participation includes:

• The GreenOps tracking symbol on your consumer packaged goods company's packaging
  
• Sponsorship opportunities on the GreenOps Tracking Station and interface
  
• A percentage of post-consumer waste integrated into consumer packaged goods company's product packaging
  
• Rewards, Coupons and Points on-line and at Tracking Stations

The GreenOps Tracking Stations can be used for donation programs to help our communities, schools and charities.

-Melissa McGinnis

Tracking Station Placement Strategy

GreenOps Tracking Stations are placed in high traffic, public areas that make them easy to identify and convenient to use. GreenOps Tracking Station offers retailer and other property managers a unique opportunity to create foot traffic and demonstrate a high level of commitment to
sustainability.

Target location include:

• Supermarkets
  
• Public Parks & Recreation Areas
  
• High Volume Retail Store
  
• Museums, Galleries, Theaters & Concert
  
• Shopping Malls
  
• Major Medical Centers
• Convention Centers
  
• Airport Terminals
  
• Sports Stadiums
  
• University Campuses

Sponsorship Opportunities

There are multiple opportunities for consumer packaged goods companies to advertise throughout the
GreenOps Tracking System:

• Print/static signage options
  
• Audio and Video track loop options
  
• Kiosk consumer recycling transaction screen options
  
• Coupon and Receipt options

*Rate card available

For more information, contact us.