Did you know that 92% of people who attend trade shows are there to discover new and exciting products and services? What’s more, 64% of these attendees are not yet customers of the businesses on display.
This means that trade shows offer a fantastic opportunity for businesses to reach a targeted audience and showcase their products or services.
However, with so many companies vying for attention, it can be challenging to stand out from the crowd. This is where custom trade show displays come in.
These displays are specially designed to grab the attention of attendees and make a lasting impression. They can feature eye-catching graphics, interactive elements, and unique designs that reflect your brand and product offerings.
In this article, we will explore the power of custom trade show displays and how they can boost your brand and attract more customers.
What are Custom Trade Show Displays?
Custom trade show displays are unique exhibit designs that are tailored specifically to your brand and product offerings. ClassicExhibits notes that these displays are a key component of exhibit marketing, which is all about promoting your products or services to potential buyers at expositions, conferences, and trade shows.
A successful exhibit marketing program can lead to increased revenues, referrals, and industry networking opportunities.
Professional designers with expertise in trade show displays typically create custom trade show displays. They understand the nuances of exhibit design and know what it takes to create visually appealing and impactful displays that attract the attention of trade show attendees.
Custom trade show displays can range from simple designs to elaborate exhibits that incorporate the latest technology. The idea is to create a display that not only grabs attention but also encourages attendees to learn more about your brand and products.
In short, custom trade show displays offer a powerful way to differentiate your brand from the competition and make a lasting impression on potential customers.
The Power of Custom Trade Show Displays
Custom trade show displays offer several advantages over generic displays. Here are a few reasons why they are so powerful:
Increased Brand Recognition
Custom trade show displays are specifically designed to incorporate your brand’s logo, colors, and messaging. This consistency helps to increase brand recognition and reinforces your brand’s identity.
When attendees see your display, they will immediately recognize your brand and associate it with your products or services. Trade shows are powerful marketing tools that can increase brand recognition by 76%. It is estimated that 81% of attendees can recall at least one exhibitor they visited at a trade show six months after the event.
For exhibitors, generating leads and sales is often the primary reason for exhibiting at a trade show, with 85% of exhibitors citing this as their goal. Custom trade show displays can help you achieve this by creating an engaging and memorable experience for attendees.
By creating a unique and eye-catching exhibit, businesses can generate interest and excitement among attendees, increasing their visibility and ultimately leading to more leads and sales.
Custom trade show displays can help level the playing field for small businesses, giving them the same opportunity as larger businesses to showcase their products or services in a visually appealing and engaging way.
Moreover, custom trade show displays can be designed to reflect the personality and character of a small business, making it easier for attendees to connect with the brand on a personal level.
By incorporating branding elements and messaging that is specific to the business, a custom trade show display can help small businesses establish a strong brand identity and increase brand recognition.
Custom trade show displays can be designed to create an interactive and engaging experience for attendees. This can include demonstrations, product samples, and interactive technology. By engaging with attendees, you can create a memorable experience that encourages them to learn more about your brand and products.
Custom trade show displays offer greater flexibility in terms of design and functionality. You can create a display that meets your specific needs and objectives, whether you want to showcase a new product or highlight a particular service. With a custom display, you have the freedom to design an exhibit that aligns with your goals and objectives.
While custom trade show displays require an investment, they can deliver a significant return on investment (ROI) for businesses.
By creating a memorable exhibit that attracts attention and engages attendees, businesses can increase brand exposure, generate leads, and ultimately boost sales. In fact, 52% of business leaders believe that trade shows and events drive more ROI than any other marketing channel.
This is because trade shows offer a unique opportunity to connect with potential customers in person and showcase your products or services in a way that’s not possible through other marketing channels.
In conclusion, custom trade show displays offer a powerful way for businesses to differentiate their brand, attract more customers, and increase ROI.
By creating visually appealing and engaging exhibits that showcase their products or services, businesses can generate interest, generate leads, and ultimately boost sales.
With the right design and execution, businesses can create a memorable and impactful presence at trade shows that can leave a lasting impression on attendees and potential customers.