So you’ve just opened your cute, little restaurant and you can’t wait for customers to come and have a taste of your scrumptious food, right? But managing a restaurant business is a tough job since it is one of the most sought-after fields (because come on, who doesn’t love food?).
But if you want a few quick tips on how to boost your sales as a beginner, or if your restaurant sales are running a little low right now, you’re at the right place. This article right here will tell you some surprising ways that will ensure growth for your restaurant.
1. Online Ordering System
Did you know that about 25% of online delivery orders were placed in 2020, according to Paytronix’s Order and Delivery Report? That’s nearly one-fourth of your total orders!
When you offer an online ordering system, not only do you clear up long queues outside your eatery but also ensure that your sales keep growing irrespective of a pandemic.
When there’s no rush of guests waiting outside to book a table, your kitchen staff can also work easily and complete more orders in less time. Moreover, your restaurant shows up in top online food ordering sites, and your popularity increases!
2. Social Media
More than half the people who go out to eat at fancy restaurants are young adults. And what do young adults love the most? You got it right – social media! If there’s one thing we all love to do, it’s to click gram-worthy pictures of food and post them on our Instagram stories.
Therefore, consider promoting your restaurant on social media as much as possible. Make attractive posters, reels, and videos to reach out to your target audience. Posting on social media is absolutely free, takes very little time, and gives you the chance to connect with customers on an individual level.
This helps you to make a community for your business on popular platforms like Facebook, Twitter, or Instagram.
3. Loyalty Membership
Even as you focus on increasing your customer base, it is necessary to keep your existing customers happy.
One of the best ways to do that is to open a premium membership or loyalty program. According to LevelUp, customers tend to spend around 19% more while redeeming their points or coupons via a restaurant’s loyalty program.
Even their frequency of visiting your restaurant increases by a whopping 75%! Along with this, when you give good offers or discounts to members, they tell their friends or coworkers about it or bring them along to your restaurant. This again helps you to boost your sales.
4. Google My Business
If you already haven’t done it, register your page on Google My Business as soon as possible. This will add tremendous credibility to your place when it comes to online presence.
When someone googles your restaurant or a place similar to yours, your name pops up right in the beginning, along with the address, contact numbers, working hours, etc. The entire process of signing up and registering takes just 10 minutes and is completely hassle-free.
5. Proper Machinery and Technology
So your restaurant is the talk of the town, but what’s the whole point when your computers, printers, and other machines are old and clunky? Wouldn’t that be a bummer? There’s a reason why computers and other machines keep updating themselves.
Be sure to buy the latest (or a good) version of these technical appliances. If your computer is outdated, the orders will take a lot of time to process, or may even get deleted. This will create huge confusion in the kitchen, and your customers will definitely not be happy.
6. Good Ambiance
No, we don’t just mean lights or soothing music. By good ambiance, I mean polite waiters, clean tables, and hardworking staff. Remember, a happy customer will rain praises but a dissatisfied one will make you lose 10 other customers!
So always be sure that your restaurant employs friendly people who love serving their guests, and the place is clean and hygienic. Keep providing the best customer experience possible, and watch your sales grow quickly!
Over to You…
These tips and tricks will surely help you to flourish well in your restaurant business, but remember to be patient and devoted to your work. It is indeed tiring to run a business smoothly, but with great patience and sincerity, your restaurant will be the best in no time!